Mercedes-Benz has launched its all-new A-Class in South Africa with a recommended starting price of R499 000.
According to the manufacturer, the 2018 A-Class premium hatchback is a ‘new interpretation’ of the existing design, offering an unprecedented pairing of luxury and technology in the compact car segment.
Interior design and technology
The ground-breaking design of the new A-Class is completely redefined with its modern, avant-garde look. Inside you will find a pair of free-standing instrument panels and turbine-style air vents, with ambient lighting used to highlight the separate sections of the dashboard, while the Mercedes-Benz User Experience system through artificial intelligence, can be personalised and adapted to each user.
By using the phrase “Hey Mercedes”, users can adjust the air-conditioning, send a text message, or find the quickest route.
Passengers will now enjoy extra space inside with more shoulder, elbow and headroom throughout, as well as easier access to the rear seats and more family- and recreation-friendly luggage compartment.
“The new A-Class offers modern luxury at a level previously unthought of in the compact segment. It uses technology to create an emotional connection between the vehicle and driver,” says Selvin Govender, Marketing Director of Mercedes-Benz Cars South Africa.
“In many ways, our devices are extensions of our personalities and we’re now extending this approach to your car. You shouldn’t have to adapt to your car, your car should adapt to you. In fact, your car should be just like you. With the new A-Class, achieving this is as simple as striking up a conversation. The new A-Class grows to understand your personal preferences then predicts your needs, making it the ultimate intelligent companion.”
Two new engine variants
The A Class is available in two variants – the A 200 and the A 250 Sport, with the diesel model expected in South Africa in early 2019. Both models are powered by 4-cylinder petrol powerplants mated with 7G-Tronic dual-clutch transmissions. The A 200 is fitted with a 1.33 litre unit which generates 120 kW and 250 Nm, while the 2.0 litre engine of the A 250 Sport generates 165 kW and 350 Nm.
Mercedes-Benz A-Class Price in South Africa
Mercedes-Benz A200 – R499 000
Mercedes-Benz A250 – R593 300
